2010 was a huge year for Facebook; the movie, the man of the year, the most visited site on the net. All the media attention has contributed to the buzz of the highly anticipated IPO. So what’s holding back the most popular site on the internet from going public? What more is there to do for the hottest media company out?
Well here’s the scary truth: Facebook is just getting started.
CEO Mark Zuckerberg spent the last several months spreading his vision of all consumer product and service industries having a social component. At the Web 2.0 conference in Silicon Valley last Fall he said, “A social version of anything can almost always be much more engaging and out-perform a non-social version…Our view is that we should play a role in helping to re-form and re-think all those industries, and we’ll get value proportional to what we put in.”
To some the vision may seem a little too general or far fetched, but after closer examination it’s clear that Facebook has already begun to execute on that vision. The Open Graph was announced in April of 2010 with the goal of enabling the integration of Facebook with third-party sites. The advantage to an average Facebook user is an opportunity to have a personalized web experience on other sites they users regularly visit. The advantage to the average website developer is the ability to easily allow visitors to share information with their friends on the social network, thus increasing more traffic to the developer’s site.
The advantage to Facebook, however, is exactly what has been holding up the company from going public. By having Facebook integrated with millions of sites across the web they will have effectively Continue Reading…
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